What is a community manager ?

13 April, 2023 Chevalier Schroeder 6



    A community manager is a type of marketing professional who is responsible for managing and monitoring the activities within an online community. They work to ensure that the conversations taking place in a given space are productive, appropriate, and meaningful. Community managers promote interaction between members, provide timely responses to questions or feedback, manage communication channels, and solicit user-generated content from followers.

    Given this highly visible role within an organization —and its central importance in helping organizations build customer relationships —community managers must possess excellent storytelling skills in order to create compelling content; strong analytical capabilities; effective interpersonal relationships with colleagues; deep understanding of the audience they are engaging with; and customer service expertise. A successful community manager understands business objectives as well as customer needs in order to create mutually beneficial relationships between communities and companies. By playing a pivotal role at the intersection of content marketing and social media engagement strategies, these professionalsare invaluable assets when it comes to driving growth for any organization through targeted outreach initiatives.

  • Auteur: DUFOUR BYRON

    A Community Manager is an individual responsible for managing online communities in order to foster engagement and encourage communication between members. They promote their brand, respond to inquiries, solve customer service issues, create content and manage user-generated content. Additionally, they utilize a variety of social media platforms such as Twitter, Facebook and Instagram to effectively engage with members of the community.

    In today’s digital world, a good community manager is one who can effectively lead conversations amongst people on varying topics to ensure engagement remains high. Their main purpose is to bridge the gap between customers and the company they’re representing by actively providing users with quality content while also taking into consideration their feedback or complaints in order to constantly enhance customer experience. As a result of this close relationship building with customers through various mediums such as live chats or forums, those that are adept at this activity can help boost sales for the company if aesthetic goals are met.

  • Auteur: NOEL LANZ

    A community manager is an individual responsible for developing, growing, and engaging a brand’s or organization’s online presence. They are the primary link between the company or organization and members of its virtual communities. Community managers are also tasked with measuring and analyzing engagement levels within their respective digital communities as well as working to improve overall user experience and satisfaction.

    The roles and responsibilities of a community manager vary widely depending on their employer's objectives but may include moderating content & conversations within social media channels, managing relationships with influencers & other key stakeholders, creating compelling content & campaigns to drive engagement in digital spaces, organizing events or contests to increase audience engagement, responding to customer inquiries & complaints promptly & accurately, preparing reports on community performance metrics for stakeholders such as management teams and board members etc. In summary a community manager is an integral part in bridge building between customers/clients/audience online – turning conversations into meaningful connections that will drive value for any organization it works for.

  • Auteur: LEROY CENTER

    A Community Manager is a professional who oversees online communities and social channels to ensure that the community remains engaged, active, and informed. They are responsible for managing conversations around certain topics, answering questions from audience members, and developing relationships with users. They also develop content strategies that are tailored to the specific needs of their audience, build relationships with influencers in their niche, increase brand awareness through outreach initiatives, monitor trends within their industry or across different channels (social media), manage issues related to customer service and support queries from customers on the platform.

    Overall, an effective Community Manager should have strong writing ability so they can create engaging content for various platforms; excellent interpersonal skills in order to participate in meaningful dialogue between members of the community; data analysis capabilities in order to make decisions based off of metric-driven insights; knowledge about digital advertising/influencer marketing/SEO as part of their strategy building process; deep understanding of best practices when working with social media networks such as Twitter or Facebook; and a lot more depending on what type of company they work for. All these skills combined allow companies to better understand how core aspects such as customer satisfaction levels or brand reputation scores impact business objectives.


    A community manager is a professional responsible for creating and maintaining an engaged, productive, and positive online community. The role of a community manager is to act as the “voice” of the company or organization on social media platforms, forums, blogs and other online networks. Community managers are not just content producers – they also analyze performance metrics, curate content to ensure accuracy and quality, respond to customer inquiries in a timely manner, engage with customers through digital communication channels such as email or direct messaging on social media sites. Additionally, they foster relationships within their communities to create brand advocates and build strong relationships with their users.

    This role requires excellent organizational skills as well as analytical abilities such as being able to identify trends in customer engagement levels across all platforms used by the organization or company. A successful community manager must be creative with problem solving while being organized enough so that tasks don’t fall through the cracks; they must understand when it is appropriate to use specific communication channels such as Twitter versus Facebook. Moreover, great people skills are required so that customers feel valued when engaging with them directly or indirectly through various forms of digital media platforms including blog comments or discussion boards etc. Ultimately the goal for a successful community manager is creating true connections between customers/users and businesses which result in conversions whether those be sales leads or retrieving real feedback from customers based upon recent experiences.

  • Auteur: LUCAS WIERS

    A community manager is a professional marketer responsible for engaging, nurturing, and developing online communities. They are integral to businesses in both the digital and physical worlds as they build relationships with customers, partners, and influencers across multiple channels.

    The role of the community manager requires a high level of engagement, creativity and technical savvy. As such, it demands a combination of marketing expertise and customer service skills that allows them to create authentic connections with users in order to enhance brand loyalty and drive user participation. They use their expertise to manage content on blogs or other social media sites that can help increase visibility for brands or companies; provide answers or engage conversations with current or potential customers; coordinate events live chat sessions; monitor feedback from customers; promote products; share relevant news items; track metrics like page views, click-throughs, followers etc.; run promotions or contests; organize campaigns around various cause initiatives like charity drives etc.; analyze competitor strategies in order to stay competitive ;and last but not least make sure all customer complaints are addressed promptly so as not to damage the relationship between the company/brand and its audience.